Thursday, February 6, 2020

Steps for Investment Strategy for Stock Market Essay - 3

Steps for Investment Strategy for Stock Market - Essay Example As the capital market is very volatile and requires very efficient and effective strategies for making investments in stock market. The stock markets are highly uncertain, and it is difficult to predict. Therefore, the chances of loss are higher without proper investment plan. This paper will attempt to present an argumentative discussion on the investment strategy for a stock market. In regard to trading strategies in the stock market, many have argued against the stock investment by claiming it as a zero-sum game as there is an equal number of winners and losers. The stock market is highly volatile and to take a winners’ position is quite challenging. An efficient trading strategy can make gains in bullish as well as in the bearish market. The following figure presents volatility of the FTSE for the last forty years. The most of investors who faced great loses due to investments in the stock market are mainly caused by their lack of knowledge and lack of general awareness. In fact, many investors having very limited knowledge regarding stock investments tend to face losses from the stock market investments and their investment behavior mainly driven by behavioral finance. The investors often make the investment based on their behavior which is mainly driven by unconventional market behavior. For example, investors should buy a stock when it comes to its lower boundary and sells just before it is supposed to fall. However, generally, investors do the opposite and face losses. However, there are also certain factors that must be taken into consideration, and the entire investment should follow systematic steps.  

Wednesday, January 29, 2020

The Progressive Era Essay Example for Free

The Progressive Era Essay The Progressive Era was a period of time when mass groups of people pushed for major changes. Some became successful while others werent. Many different approaches were used to try and change four areas. They were protecting social welfare, promoting moral improvement, creating economic reform, and fostering efficiency. The Progressives believed in four major principles which are demonstrated in the actions they took to support them. One objective the Progressives enforced was protecting social welfare, which they established in many ways. These groups of people wanted desperately to fix urban problems. With this mind set, the YMCA (Young Mens Christian Association) was founded. This association opened libraries, sponsored classes, and built swimming pools/handball courts, for the good of the city. A major supporter and leader of this reform was Jane Addams. She created settlement houses in many cities; they were homes for women to stay until they were back on their feet again. Jane Addams actions inspired many other women to become involved. With all that occurred during the Progressive Era, work sometimes seemed pointless, but thanks to numerous peoples hard work and dedication, many of the organizations still exist today. One significant goal the Progressives struggled to change was promoting morals. The Womens Christian Temperance Union became very involved during this reform. Frequently they would visit inmates and mental patients to see how they were managing during their time of hardships. WCTU believed that all women should have the right to vote. Suffrage for women was a heavily debated issue during the Progressive Era. One main leader of the moral improvement reform was Susan B. Anthony. She had no limits; she would try every law available related to voting in any way. She became a woman of power and an idol for others. Another notable debate at this time was prohibition, the banning of alcohol. Reformers believed that with alcohol out of the picture, the poor could live a better life and many of the poor were immigrants. Therefore the immigrants would have an easier life when first coming to America. Alcohol was a part of the culture, so the push to ban alcohol would be a difficult task for the leaders. Promoting moral improvement became an important but laborious goal for the Progressives. Another goal for the Progressives was creating economic reform. They fought for many changes in business. Some started to question Laissez Faire; in turn other people began to move towards socialism. The Sherman Antitrust Act was also brought back into play. The government used its power to bust monopolies, therefore helping small businesses. Also, Muckrakers wrote newspaper articles that criticized big businesses and social wrongs. Upton Sinclair, author of The Jungle, tried to show the naà ¯ve public and government the truth about the meat companies. His book involved detailed and gory findings that when published aroused many people. Sinclairs book influenced Theodore Roosevelt, the current President of the United States at the time, to send officials in to the meat factories to investigate what was really going on. Upon this investigation, new laws were made and enforced. The Pure Food and Drug Act dictated that companies must print on the labels what was truthfully in the product. Efforts made to change the economy were time consuming and troublesome but yielded good results. The last principle the Progressives believe in was fostering efficiency. The reformers wanted things to be orderly and organized. To them, this was being efficient, by not wasting energy. The idea of scientific management included many practices including applying science to businesses and making things simple would produce more money. This was the main concept of scientific management. Henry Ford was a supporter of scientific management. Mr. Ford developed the assembly line, which increased production by a large amount. With the introduction of the assembly line, work for the employee became demanding and repetitive. The worker stood in one place, where they were presented with work from a conveyor belt. Ford then brought the five-dollar workday into play attracting many employees to come work for him. Fostering efficiency was a well-met goal for the Progressives. In summary, it can be stated that the Progressive Era brought many changes into our generation. Even though quite a few of these actions happened in the 1900s they still affect us today in 2001. The Pure Food and Drug Act, the YMCA, and others still exist today with few revisions. The Progressives had four main principles which they believed in and even today they continue to influence us.

Monday, January 20, 2020

Evolution and Creation Essay -- essays research papers

Evolution vs. Creation How was the earth created? There are several different answers to this question. One is from a religious viewpoint and stems from the Bible. Another comes from the world of science and is based on evidence that has surfaced over the last century. The theory of evolution comes into direct conflict with another theory that has been around for thousands of years, the theory of creation. The theory of evolution claims that humans have evolved over thousands of years from apes. The creation theory discredits evolution and claims that God created man. As the teaching of the theory of evolution has been accepted into most public schools, a new controversy has arisen about whether or not the theory of creation should also be taught in public schools. The theory of evolution was first presented in 1859 by Charles Darwin and has influenced history as an alternative to the theory of creation. Evolution is simply change; it is a process that results in genetic changes in a population spread over many generations. The theory of evolution suggests that all the species that have ever existed descended from a single ancestor from the past. This theory claims that humans, through gradual continuous changes, have evolved from the ape family. These gradual continuous changes arose from the need for species to better adapt to their environment. Since mutation is a random process, the changes can either be beneficial, unfavorable, or have no use at all. This theory is largely supported by the findings of paleontology, anthropology, and genetics and involves the process of natural selection. Fossil records have been used as empirical evidence to support the theory and have concluded that Homo sapiens share â€Å"clear anatomical, genetic, and historical relationships to other primates.† This trend of evolution is never ending and continues to occur in all life forms. The theory of creation is based on the first eleven chapters in the Bible, and is by some considered to be part of world history. This theory supports the notation that the world was created in six days and that Adam and Eve were the first humans. The theory states that the world is young, only ten thousand years old. The Bible states that man is made in the image of God, therefore God created mankind. Creationists use this to further justify that God created man, not apes. It also claims that all... ...ce will always be questioned and doubted regardless of the empirical evidence that supports it. Mounting empirical evidence has proven through scientific means that evolution is no longer a theory, yet those who are eternal supporters of the theory of creation continue to attempt to discredit the theory of evolution. The theory of evolution is an acceptable subject to be taught in public schools because it is a subject that is based on scientific discoveries, making it appropriate for science classes. The theory of creation is based on religion and religion is a subject that should not be taught in public school, but one that is the responsibilities of the parents. Because of the diversities of religion in our country, soley Christian values and theories should not be taught to children in the classroom settings. Resources Bergman, Jerry. Teaching Creation and Evolution in Public Schools. Creation Ex Nihileo Technical Journal, 1999, Vol. 13, Issue 2. Bronson, Michael. 7-Day Creation: Figurative or Literal. Understanding God and his Universe, Section 11, 2001. Jackson, Wayne. The Influence of Evolution Upon Religion. Reason and Revelation, Augusta 1995, Vol.15, Issue 8: 60-61.

Sunday, January 12, 2020

Moving beyond fit: the role of brand portfolio characteristics in consumer evaluations of brand reliability

DelVecchio’s article deals with the effects of brand extensions on company sales, especially with regard to the affected brands. Brand extension is hereby taken to mean how companies offer completely new products under the existing brand names. The target market could be the existing customer base or completely new one.Companies extending their brands are especially interested in increasing sales revenue by offering more products. According to DelVecchio (2000) the extensions could be a double edged sword to the implementing companies; it could increase sales to higher levels or could reduce brand loyalty to brands formerly dear to consumers. Marketing executives in companies intending to extend brands therefore have a hard task of investigating the level of brand loyalty before thinking about extensions.Understanding the risks involved with brand extensions should therefore be taken as the first step laying strong foundation for future sales. DelVecchio (2000) has specificall y stated that having many brands associated with the one being extended increases the possibility of success. This in consideration that respective company brands happen to have already proven themselves in the face of competition.Extensions are therefore seen by consumers as just another attempt for respective company to meet market needs and demands. Coca-Cola Company is the best example of a company that effectively uses its wide products to improve brand extensionality; its Coke drink is available in Zero, Vanilla, and Diet extensions (Makwana 2008)—all which succeed in their mission of satisfying specific market segments’ tastes.DelVecchio’s analysis leads to conclusion that brand loyalty is the foundation for successful brand extensions, which explains why companies that exceed consumer expectations succeed in their brand extension initiatives.Coca-Cola is yet another company whose consumer loyalty has boosted its extended brands, as well as remaining as t he world leader in carbonated drinks market. Ralph Lauren is another company that has been able to use its consumer loyalty to extend its Polo brand from clothing to home decor and furnishings. Consumers highly satisfied with the clothing had confidence in the new line of products and immediately embarked on making purchases.Companies whose products have narrow brand loyalty are on the other hand faced with diluted popularity of products being extended. For instance, Chrysler Motor Company faced with diluting popularity of its Jeep Liberty after extending this product into Jeep Patriot. Fact that Liberty had insignificant consumer base meant that extending it to Patriot would hurt it (Liberty) even further (BusinessWeek 2006). Indeed American car manufacturer’s current declining sales problems develop from extending unpopular products.These car assemblers go to an extent of one brand’s chassis for product extension purposes, such as Ford’s use of the popular F15 0 chassis to make more Ford brands. Unfortunately for such businesses, consumers end up understanding what is happening in the extensions and therefore feel cheated.The only solution is to ditch the affected companies’ products altogether and start patronizing competitors’ products. In retaliation to a point made previously in the paper, it is vital for companies to cultivate consumer loyalty in products they could be planning to extend in the future, failure of which result to loss of business even on well established products.ReferencesBusinessWeek, 2006, Jeep’s Misguided Compass, Available from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚, D., 2000, Moving beyond fit: the role of brand portfolio characteristics in    consumer evaluations of brand reliability. Journal of Product and Brand   Ã‚  Ã‚  Ã‚  Ã‚   Management. Vol. 9 No. 7, pp. 457-471.Makwana, B., 2008, Coca-Colaâ⠂¬â„¢s Targeting Niche Market through Brand Extension.   Ã‚  Ã‚  Ã‚   Available from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   R0089A.htm

Saturday, January 4, 2020

Wildfire Red Flag Warning Extreme Burning Conditions

The United States National Weather Service is one major forecaster that determines a Red Flag Warning when weather conditions reach high potential for extreme wildfire starts leading to uncontrolled forest fires. It is a term used by fire-weather forecasters to call attention to critical weather conditions of particular importance that will potentially result in extreme burning conditions. It is must have continuously updated data for field foresters, wildland fire crews and equipment operators during periods of high fire hazard. A Red Flag Warning or RFW can be issued either by the state or the federal government to assist regional firefighting and land management agencies in making decisions on limiting the use of fire for a particular period of days or fighting fire when conditions suggest increased chances. Conditions that increase the chance of wildland fire starts and fire spread are monitored and a RFW is issued when a high degree of confidence that Red Flag conditions will occur within 24 hours of issuance. So, a RFW is usually issued from predictions based on drought conditions and when the relative humidity is very low. High winds and dry lightning strikes can become exacerbating factors and are included in some state and federal agencies that calculate their own warning data. These agencies will alter their staffing and equipment resources according to the data. To the public, a Red Flag Warning means high fire danger with increased probability of a quickly spreading vegetation fire in the area within 24 hours. Extreme care should be taken and the uses of outside fire suspended. Red Flag criteria also occur  whenever a region (usually a state) has been in a dry spell for a week or two, or for a shorter period under duress. It usually happens either before spring green-up or after fall color in the East or during the hot, windy summer in the West. The National Fire Danger Rating System (NFDRS) is usually high to extreme and the following forecast weather parameters are forecasted to be met: Sustained wind averages of 15 mph or greater.Relative humidity less than or equal to 25 percent.A temperature of greater than 75 degrees F.In some states, dry lightning and unstable air are criteria. A Fire Weather Watch may be issued prior to the Red Flag Warning. Here is an example of a RFW issued by the Colorado Forest Service during a Colorado fire crisis. Note that the alert is often shouted in all caps in the daily report. The first section of the report deals with a general weather summary by zone and the expected effective time period of concern. The second section numbers and defines the actual fire weather zones affected and address dangerous firefighting conditions to watch for. It also includes instructions on distribution of the alert to fire control personnel. .................... Event: Red Flag WarningAlert: ...RED FLAG WARNING IN EFFECT FROM 11 AM TO MIDNIGHT MDT TONIGHTFOR DRY THUNDERSTORMS AND GUSTY OUTFLOW WINDS FOR FIRE WEATHERZONES 201...203...207...290...291...292 AND 293... .ANOTHER ROUND OF ISOLATED TO SCATTERED THUNDERSTORMS IS EXPECTEDTODAY AS HOT TEMPERATURES CONTINUE. WHILE THE CONVECTIVE POTENTIALREMAINS...MOISTURE WILL BEGIN TO GRADUALLY DECREASE AS HIGHPRESSURE STARTS TO NUDGE INTO NEW MEXICO. THIS WILL RESULT IN THEMAJORITY OF STORMS PRODUCING MINIMAL RAINFALL AMOUNTS AT THESURFACE TODAY. ...RED FLAG WARNING REMAINS IN EFFECT FROM 11 AM THIS MORNING TOMIDNIGHT MDT TONIGHT FOR DRY THUNDERSTORMS AND GUSTY OUTFLOWWINDS FOR FIRE WEATHER ZONES 201...203...207...290...291...292 AND 293... * AFFECTED AREA...IN COLORADO...FIRE WEATHER ZONE 201 ROUTT FORECAST AREA...FIRE WEATHER ZONE 203 GRAND JUNCTION FORECAST AREA...FIRE WEATHER ZONE 207 DURANGO FORECAST AREA...FIRE WEATHER ZONE 290 PARADOX VALLEY FORECAST AREA...FIRE WEATHER ZONE 291 NORTHERN SAN JUAN FORECAST AREA...FIRE WEATHER ZONE 292 NORTH FORK FORECAST AREA...ANDFIRE WEATHER ZONE 293 GUNNISON BASIN FORECAST AREA. * THUNDERSTORMS...ISOLATED TO SCATTERED THUNDERSTORMS WILLDEVELOP FIRST OVER THE MOUNTAINS AND THEN MOVE TO THE EAST ANDNORTHEAST. THE MAJORITY OF STORMS WILL BE DRY...THOUGH SOMEWILL PRODUCE MARGINAL WETTING RAINFALL. * OUTFLOW WINDS...ALL THUNDERSTORMS WILL BE CAPABLE OF PRODUCINGERRATIC OUTFLOW WIND GUSTS UP TO 40 MPH. * IMPACTS...ANY FIRE IGNITION WILL BECOME DIFFICULT TO CONTROLWITH VERY HIGH RATES OF SPREAD POSSIBLE. Instructions: A RED FLAG WARNING MEANS THAT CRITICAL FIRE WEATHER CONDITIONS ARE EITHER OCCURRING NOW...OR WILL SHORTLY. A COMBINATION OF STRONG WINDS...LOW RELATIVE HUMIDITY...AND WARMTEMPERATURES WILL CREATE EXPLOSIVE FIRE GROWTH POTENTIAL. PLEASE ADVISE THE APPROPRIATE OFFICIALS AND AFFECTED FIELD PERSONNEL OF THIS RED FLAG WARNING. ....................

Friday, December 27, 2019

Social Media Strategy of Sainsburys - Free Essay Example

Sample details Pages: 8 Words: 2496 Downloads: 4 Date added: 2017/06/26 Category Marketing Essay Type Case study Level High school Did you like this example? This essay contains a brief introduction which will contextualise and define and the term social media marketing strategy. It will then analyse the UK supermarket chain Sainsburys social media marketing strategy with particular attention paid to their strengths and weaknesses. The conclusion will provide a concise set of recommendations for improvement which will be underpinned by academic theory. Introduction Use of the internet has shifted since its begging where individuals created and published content, to what is currently known as web 2.0, whereby content is continuously changed and updated by other users, essentially creating collaborative content (Oreilly, 2007). Web 2.0 can be seen as holding the ideological and technological enabler of social media (Kaplan and Heliean, 2010). Social media is defined as Websites and applications that enable users to create and share content or to participate in social networking (Oxford Dictionary, 2015). As such a social media marketing strategy can be understood to be how a firm tries to use social media for promotion with the aim of achieving their business objectives. Most firms use social media to communicate with external third parties, commonly adopting a multipronged strategy operating across numerous social platforms (Piskorski, 2011). The other key way in which firms use social media is for internal communication known as enterprise so cial media (ESM). Leonardi, Huysman, and Steinfield (2013) define ESM as Web-based platforms that allow workers to (1) communicate messages with specific co-workers or broadcast messages to everyone in the organization; (2) explicitly indicate or implicitly reveal particular co-workers as communication partners; (3) post, edit, and sort text and files linked to themselves or others; and (4) view the messages, connections, text, and files communicated, posted, edited and sorted by anyone else in the organization at any time of their choosing.. In line with Kaplan and Haenlein (2010) the four types of social media this essay focuses on are, collaborative projects, content communities, blogs and social networking sites. Sainsburys is one of the leading retailers in the UK with a current market share of 16.8%, and has diversified into services namely the finance and energy solutions sectors (Marketline advantage, 2015). Currently listed on Sainsburys social media page they have 4 twi tter accounts, a Facebook page, a YouTube channel and a Flikr profile (Sainsburys, 2015a), they also have created their own content community online called TrolleyTalk (Trolley Talk. 2015) which facilitates discussion among stakeholders on any issue regarding supermarket trade, as well as an ESM platform Yammer (Brooks, 2015). Currently Sainsburys external social media strategy incorporates three main elements, Customer service, Crisis control and sales. Sales appears to be the most prevalent across all platforms with their main twitter account, Facebook page and YouTube channel primarily attempting to stimulate sales through promoting recipes and competitions. The profile for Sainsburys main twitter account reads delicious recipes, food inspiration, competitions and customer service. Got a question? Our team is here to help! (Twitter, 2015a). The secondary aim appears to be raising brand awareness by promoting their Corporate Social Responsibility (CSR) activity, brand values an d press releases, seen on their twitter account @sainsburysnews (Twitter, 2015b). While their ESM objectives appear to be improving internal connectivity, sharing ideas and celebrating success (Brooks, 2015). An analysis of the strengths of this social media strategy will follow. Don’t waste time! Our writers will create an original "Social Media Strategy of Sainsburys" essay for you Create order Strengths of Sainsburys social media marketing strategy Klout a social media tool which is used to measure brand influence, has found Sainsburys to have the most influence on social media of any UK retailer (Briggs, 2014). This suggests that the way in which Sainsburys are using social media is extremely successful (Boyd, 2014) and the following section looks at three of the determining key factors of this. Firstly Sainsburys have partnered with a social media crisis management specialist Conversocial (Joeseph, 2013) in order to rapidly identify consumer issues on social media. This software is extremely useful to provide overviews during wide-scale crisis such as the horsegate scandal when horse meat was found in products in UK supermarkets including Sainsburys (BBC, 2013), but also for providing excellent customer service to dissatisfied customers. Due to the dynamic and public nature of social media dissatisfied customers now have the tools to be heard by millions and seriously damage a brands reputation (Gillian, 2007), but thi s also presents an opportunity for a firm to publically showcase their excellent customer service and improve their brand. Tax, Brown, and Chandrashekaran (1998) found that customer service which left a dissatisfied customer feeling satisfied actually improved a brand image further than if they had been satisfied with the original service they received. Conversocials software allows Sainsburys to pull all social media activity regarding them into one stream, theoretically giving the ability to respond to any comment within 45 minutes. This not only gives them the ability to respond to large issues (such as the horsegate scandal) but also listen to individual customers issues and respond to them efficiently in the public domain, not only improving their brand with that individual customer, but with the wider audience. An example of a customer response by Sainsburys which went viral was a humorous response to a letter from a 3 year old girl regarding the name of one of their products. The exchange received more than 14,000 shares on social media sites, and resulted in Sainsburys renaming their product due to popular demand (Sheriff, 2013), resultantly receiving positive nationwide brand exposure due to coverage by the BBC (BBC 2013). Secondly Sainsburys have not merely adopted usage of existing social media channels, but have been proactive about creating two of their own TrolleyTalk and Yammer. TrolleyTalk allows Sainsburys the opportunity to not only dictate the marketing message they wish to portray, but also to shape the conversation happening between consumers (Mangold and Faulds, 2009), allowing Sainsburys to positively influence consumer brand perception. On their website Sainsburys claim this platform gives them the opportunity to reach approximately 4,000 people per week and gain rich insight on issues which concern customers and take immediate and effective action. The example they give is that during the recent UK supermarket price war on milk, co nsumers were becoming increasingly concerned with the negative effect on dairy farmers. Resultant of identifying this issue on the platform TrolleyTalk, Sainsburys took the initiative to advertise that they pay their dairy farmers a higher rate than their competitors (Sainsburys, 2015b). A study by Millward Brown digital cited in Sarner et al, (2011) found that brands which have online communities drove up to 12 times the traffic and made double the amount of online sales conversion than brands which solely used existing social channels. The final key strength of Sainsburys social media marketing is the high level of cross platform cohesiveness in the message they deliver. Their YouTube, Facebook and Twitter accounts all primarily generate food and recipe based content, and appear to be used for customer service. This cohesiveness avoids any confusion which can be caused by conflicting messages across different platforms (Mangold and Faulds, 2009). Weaknesses of Sainsburys social media strategy Bull (2012) argues the case for brand journalism, and states that all communication by a firm must be consistent with their core values. While Sainsburys social media marketing strategy has a high level of cross platform congruency, it does not fully match up with their overall business strategy written on their website Our strategy: We know our customers better than anyone else. We will be there whenever and wherever they need us, offering great products and services at fair prices. Our colleagues make the difference, our values make us different. (Sainsburys, 2015c). While TrolleyTalk arguably provides them with a great opportunity to get to know their customers better, and Conversocial allows Sainsburys to efficiently engage with customers who require attention, Sainsburys social media has very little emphasis on promoting the values which they claim differentiate them. Sainsburys main twitter account very rarely if at all mentions the distinguishing corporate values upon whic h their strategy is based. They have a twitter account @sainsburysnews (twitter, 2015b) which provides updates on these sorts of issues, and despite having 10 times less followers, the posts on this account have a similar level of engagement to that of the main account @sainsburys. This points towards this content being far more engaging for consumers than what is currently being promoted on the main page. Sainsburys have four twitter accounts, which on average tweet 4 times per day each. Rowles (2014) suggests that the optimum amount of times for a brand to tweet is four per day, in order to prevent clogging up users feeds. While each individual Sainsburys account adheres to this basic principle, if a customer has subscribed to more than one of the accounts they will receive far more, up to four times the recommended amount of contact, which could prove invasive for consumers and make them unsubscribe from one or more accounts, regardless of whether they found the content engagi ng. If Sainsburys were to reduce the number of accounts they have on each platform it is possible Sainsburys would receive a higher level of social media engagement as well as reaching a larger audience (Singh, Veron-Jackson and Cullinane, 2008). This would give higher visibility to content regarding Sainsburys core values and the recent partnership with Argos digital which is being integrated into selected stores, maximising the impact of their competitive advantage on both fronts. While Sainsburys has recently adopted the use of an ESM platform called Yammer, it only has 10,000 users (Brooks, 2015). Sainsburys currently has 160,500 employees (Marketline Advantage, 2015) which highlights the small extent to which ESM is being used by Sainsburys. ESM can improve internal communications between the workforce and be used to promote the brand internally, and be used as a tool to manage the psychological contract (Mazzei, 2010) and as such this represents a missed opportunity. This w eakness ties in with the final one which will be discussed, which is the lack of visibility by the CEO on social media. Currently the CEO of Sainsburys Mike Coupe has a distinct lack of personal visibility on social media. Dutta (2010) found there to be three main benefits of a firms CEO having a notable social media presence. Firstly social media both internal and external, aids an executive in engaging with important contacts. It allows them to strengthen relationships or personify the companys support for a cause which adds credibility. Secondly the CEO can use social media to engage employees internally, enabling the CEO to increase his personal support through high internal visibility, which leads onto the third benefit which is learning. By having a higher profile within the company and being open to learn a CEO can gain feedback on any large scale changes from the workforce, which can lead to strategic changes having lower levels of opposition making them easier to impleme nt and in turn reduce staff turnover, an opportunity Coupe is currently not exploiting. Recommendations for improvement The following recommendations are resultant of the above analysis. It is recommended Sainsburys merge their @sainsburys and @sainsburysnews twitter accounts, providing half of the original content from each. This will allow them to promote their brand values to a much wider audience, and reduce the chance of excessive contact becoming invasive. In line with Rowles (2014) it is recommended they continue to tweet 4 times per day, only if they have content which they believe is worthwhile and will be of interest to their audience. It is recommended that Sainsburys advance efforts to increase participation on the internal social media platform Yama. A SWOT analysis conducted by Marketline Advantage (2015) found that the major threat to Sainsburys is the rising labour costs in the UK. As a result it is recommended that internal marketing and branding can be used in order to improve the psychological contract and resultantly raise employee retention (Mazzei, 2010). This will help to address the threat caused by rising labour costs by reducing recruitment and training costs associated with taking on new staff. It is recommended that the CEO of Sainsburys Mike Coupe starts to become an active user on both internal and external social media platforms. Internally high CEO visibility and approachability will go some way to improving the perception Sainsburys workforce has of its employer and will help to reduce staff turnover. It is recommended Coupe uses external social media to promote Sainsburys core brand values. If done strategically he can be used to personify the ethical values held by the company and strengthen the support the British public have of these values. This will not only make their campaigns further reaching, but it will also improve their credibility (Dutta, 2010). References BBC. (2013a). QA: Horsemeat scandal. Available: BBC. (2013b). Tiger bread renamed giraffe bread by Sainsburys. Available: Books, B. (2015). Sainsburys introduces Yammer social network for staff. Available: Boyd, L. (2014). Social Media. In: Jones, D Brand Fammous. Cornwall: Capstone. 1-287. Briggs, F. (2014). Sainsburys is most socially influential UK retail brand, new ranking finds. Available: Bull, A (2012). Brand Journalism. Abbingdon: Routledge. 1-322. Gillian, P. (2007). In: The new influencers: A marketers guide to the new social media.. Sanger: Quill driver books Joeseph, S. (2013). Sainsburys launches bid to drive social customer service. Available: Kaplan, A. and Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizens. 53 (1), 59-68. Oreilly, T. (2007). What is Web 2.0: Design patterns and business models for the next generation of software. Communications strategies, (1), 17. Oxford Dictionary. (2015). Social Media. Available: Leonardi, P. Huysman, M and Steinfield, C. (2013). Enterprise Social Media: Definition, History, and Prospects for the Study of Social Technologies in Organizations. Journal of Computer-Mediated Communication. 19 (1), 1-19. Mangold, W and Faulds, D. (2009). Social media: The new hybrid element of the promotion mix. Business Horizens. 52 (1), 357-365. Marketline Advantage. (2015). J Sainsbury PLC. A company profile. Mazzei, A. (2010). Promoting active communication behaviour s through internal communication.. Corporate Communications: An International Journal . 15 (3), 221-234. Piskorski, M. J. (2011). Social strategies that work. Harvard Business Review, 89(11), 116-122. Rowles, D (2014). Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement. London: Kougan page. 1-300. Sainsburys. (2015a). Social Media. Available: Sainsburys. (2015b). We know our customers better than anyone else. Available: Sainsburys. (2015c).. (2015). Business strategy and objectives . Available: Sarner, A., Thompson, J. D., Drakos, N., Fletcher, C., Mann, J., Maoz, M. . (2011). Magic quadrant for social CRM. Gartner, Stamford. Singh, T., Veron-Jackson, L., Cullinane, J.. (2008). Blogging: A new play in your market ing game plan. Business Horizens. 51 (4), 281-292. Sherriff, L. (2013). Sainsburys Letter Tiger Bread Giraffe Bread Makes Lily Robinson And Chris King Internet Sensations. Available: Tax, S., Brown, W., and Chandrashekaran, M. . (1998). Customer evaluations of service complaint experiences: implications for relationship marketing. The Journal of Marketing., 67-70. Trolley Talk. (2015). Welcome. Available: Twitter. (2015a). @Sainsburys. Available: Twitter. (2015b). @sainsburysnews. Available:^google|twcamp^serp|twgr^author

Thursday, December 19, 2019

The Social Work Role - 753 Words

It is mainly focused on providing parental information and will require adaption in dealing with the trend. Research has shown that being obese or overweight negatively effects an adults or child’s mental health (Huang et al., 2005). While this intervention already has a mental health sector, with the increasing need of the population this will likely need to be expanded, and other departments may need to undergo training to identify mental health symptoms. The rise in health issues in both children and adults (Australian Institute of Health and Welfare, 2013) the resulting increasing financial cost of medical treatment (Colagiuri et al., 2010) and increased time off work as a consequence of obesity (Australian Safety and Compensation Council, 2008) may cause individuals who seek help to struggle financially. To adapt to this program would require the development an action plan for parents who are struggling financially to cover the cost of living and to provide extra support services for families where a parent or child has been diagnosed with an illness which have long term consequences, such as Diabetes. The impact of an individual’s family behaviours has been found to be just as influential as having an obese parents (Martin, 2008). Using this information an intervention would best be aimed at an inclusive family level requiring an intervention to be applicable to varying family dynamics and members. While prevention has been shown to be more successful thanShow MoreRelatedThe Role Of Social Work Essay2319 Words   |  10 PagesThe main goal of Social Work practice is the psychosocial improvement of the individuals within a system and the system where they operate. Social Work has three different concentrations: Micro practice, Mezzo practice and Macro practice. 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