Social Media Strategy of Sainsburys - Free Essay Example

Sample details Pages: 8 Words: 2496 Downloads: 4 Date added: 2017/06/26 Category Marketing Essay Type Case study Level High school Did you like this example? This essay contains a brief introduction which will contextualise and define and the term social media marketing strategy. It will then analyse the UK supermarket chain Sainsburys social media marketing strategy with particular attention paid to their strengths and weaknesses. The conclusion will provide a concise set of recommendations for improvement which will be underpinned by academic theory. Introduction Use of the internet has shifted since its begging where individuals created and published content, to what is currently known as web 2.0, whereby content is continuously changed and updated by other users, essentially creating collaborative content (Oreilly, 2007). Web 2.0 can be seen as holding the ideological and technological enabler of social media (Kaplan and Heliean, 2010). Social media is defined as Websites and applications that enable users to create and share content or to participate in social networking (Oxford Dictionary, 2015). As such a social media marketing strategy can be understood to be how a firm tries to use social media for promotion with the aim of achieving their business objectives. Most firms use social media to communicate with external third parties, commonly adopting a multipronged strategy operating across numerous social platforms (Piskorski, 2011). The other key way in which firms use social media is for internal communication known as enterprise so cial media (ESM). Leonardi, Huysman, and Steinfield (2013) define ESM as Web-based platforms that allow workers to (1) communicate messages with specific co-workers or broadcast messages to everyone in the organization; (2) explicitly indicate or implicitly reveal particular co-workers as communication partners; (3) post, edit, and sort text and files linked to themselves or others; and (4) view the messages, connections, text, and files communicated, posted, edited and sorted by anyone else in the organization at any time of their choosing.. In line with Kaplan and Haenlein (2010) the four types of social media this essay focuses on are, collaborative projects, content communities, blogs and social networking sites. Sainsburys is one of the leading retailers in the UK with a current market share of 16.8%, and has diversified into services namely the finance and energy solutions sectors (Marketline advantage, 2015). Currently listed on Sainsburys social media page they have 4 twi tter accounts, a Facebook page, a YouTube channel and a Flikr profile (Sainsburys, 2015a), they also have created their own content community online called TrolleyTalk (Trolley Talk. 2015) which facilitates discussion among stakeholders on any issue regarding supermarket trade, as well as an ESM platform Yammer (Brooks, 2015). Currently Sainsburys external social media strategy incorporates three main elements, Customer service, Crisis control and sales. Sales appears to be the most prevalent across all platforms with their main twitter account, Facebook page and YouTube channel primarily attempting to stimulate sales through promoting recipes and competitions. The profile for Sainsburys main twitter account reads delicious recipes, food inspiration, competitions and customer service. Got a question? Our team is here to help! (Twitter, 2015a). The secondary aim appears to be raising brand awareness by promoting their Corporate Social Responsibility (CSR) activity, brand values an d press releases, seen on their twitter account @sainsburysnews (Twitter, 2015b). While their ESM objectives appear to be improving internal connectivity, sharing ideas and celebrating success (Brooks, 2015). An analysis of the strengths of this social media strategy will follow. Don’t waste time! Our writers will create an original "Social Media Strategy of Sainsburys" essay for you Create order Strengths of Sainsburys social media marketing strategy Klout a social media tool which is used to measure brand influence, has found Sainsburys to have the most influence on social media of any UK retailer (Briggs, 2014). This suggests that the way in which Sainsburys are using social media is extremely successful (Boyd, 2014) and the following section looks at three of the determining key factors of this. Firstly Sainsburys have partnered with a social media crisis management specialist Conversocial (Joeseph, 2013) in order to rapidly identify consumer issues on social media. This software is extremely useful to provide overviews during wide-scale crisis such as the horsegate scandal when horse meat was found in products in UK supermarkets including Sainsburys (BBC, 2013), but also for providing excellent customer service to dissatisfied customers. Due to the dynamic and public nature of social media dissatisfied customers now have the tools to be heard by millions and seriously damage a brands reputation (Gillian, 2007), but thi s also presents an opportunity for a firm to publically showcase their excellent customer service and improve their brand. Tax, Brown, and Chandrashekaran (1998) found that customer service which left a dissatisfied customer feeling satisfied actually improved a brand image further than if they had been satisfied with the original service they received. Conversocials software allows Sainsburys to pull all social media activity regarding them into one stream, theoretically giving the ability to respond to any comment within 45 minutes. This not only gives them the ability to respond to large issues (such as the horsegate scandal) but also listen to individual customers issues and respond to them efficiently in the public domain, not only improving their brand with that individual customer, but with the wider audience. An example of a customer response by Sainsburys which went viral was a humorous response to a letter from a 3 year old girl regarding the name of one of their products. The exchange received more than 14,000 shares on social media sites, and resulted in Sainsburys renaming their product due to popular demand (Sheriff, 2013), resultantly receiving positive nationwide brand exposure due to coverage by the BBC (BBC 2013). Secondly Sainsburys have not merely adopted usage of existing social media channels, but have been proactive about creating two of their own TrolleyTalk and Yammer. TrolleyTalk allows Sainsburys the opportunity to not only dictate the marketing message they wish to portray, but also to shape the conversation happening between consumers (Mangold and Faulds, 2009), allowing Sainsburys to positively influence consumer brand perception. On their website Sainsburys claim this platform gives them the opportunity to reach approximately 4,000 people per week and gain rich insight on issues which concern customers and take immediate and effective action. The example they give is that during the recent UK supermarket price war on milk, co nsumers were becoming increasingly concerned with the negative effect on dairy farmers. Resultant of identifying this issue on the platform TrolleyTalk, Sainsburys took the initiative to advertise that they pay their dairy farmers a higher rate than their competitors (Sainsburys, 2015b). A study by Millward Brown digital cited in Sarner et al, (2011) found that brands which have online communities drove up to 12 times the traffic and made double the amount of online sales conversion than brands which solely used existing social channels. The final key strength of Sainsburys social media marketing is the high level of cross platform cohesiveness in the message they deliver. Their YouTube, Facebook and Twitter accounts all primarily generate food and recipe based content, and appear to be used for customer service. This cohesiveness avoids any confusion which can be caused by conflicting messages across different platforms (Mangold and Faulds, 2009). Weaknesses of Sainsburys social media strategy Bull (2012) argues the case for brand journalism, and states that all communication by a firm must be consistent with their core values. While Sainsburys social media marketing strategy has a high level of cross platform congruency, it does not fully match up with their overall business strategy written on their website Our strategy: We know our customers better than anyone else. We will be there whenever and wherever they need us, offering great products and services at fair prices. Our colleagues make the difference, our values make us different. (Sainsburys, 2015c). While TrolleyTalk arguably provides them with a great opportunity to get to know their customers better, and Conversocial allows Sainsburys to efficiently engage with customers who require attention, Sainsburys social media has very little emphasis on promoting the values which they claim differentiate them. Sainsburys main twitter account very rarely if at all mentions the distinguishing corporate values upon whic h their strategy is based. They have a twitter account @sainsburysnews (twitter, 2015b) which provides updates on these sorts of issues, and despite having 10 times less followers, the posts on this account have a similar level of engagement to that of the main account @sainsburys. This points towards this content being far more engaging for consumers than what is currently being promoted on the main page. Sainsburys have four twitter accounts, which on average tweet 4 times per day each. Rowles (2014) suggests that the optimum amount of times for a brand to tweet is four per day, in order to prevent clogging up users feeds. While each individual Sainsburys account adheres to this basic principle, if a customer has subscribed to more than one of the accounts they will receive far more, up to four times the recommended amount of contact, which could prove invasive for consumers and make them unsubscribe from one or more accounts, regardless of whether they found the content engagi ng. If Sainsburys were to reduce the number of accounts they have on each platform it is possible Sainsburys would receive a higher level of social media engagement as well as reaching a larger audience (Singh, Veron-Jackson and Cullinane, 2008). This would give higher visibility to content regarding Sainsburys core values and the recent partnership with Argos digital which is being integrated into selected stores, maximising the impact of their competitive advantage on both fronts. While Sainsburys has recently adopted the use of an ESM platform called Yammer, it only has 10,000 users (Brooks, 2015). Sainsburys currently has 160,500 employees (Marketline Advantage, 2015) which highlights the small extent to which ESM is being used by Sainsburys. ESM can improve internal communications between the workforce and be used to promote the brand internally, and be used as a tool to manage the psychological contract (Mazzei, 2010) and as such this represents a missed opportunity. This w eakness ties in with the final one which will be discussed, which is the lack of visibility by the CEO on social media. Currently the CEO of Sainsburys Mike Coupe has a distinct lack of personal visibility on social media. Dutta (2010) found there to be three main benefits of a firms CEO having a notable social media presence. Firstly social media both internal and external, aids an executive in engaging with important contacts. It allows them to strengthen relationships or personify the companys support for a cause which adds credibility. Secondly the CEO can use social media to engage employees internally, enabling the CEO to increase his personal support through high internal visibility, which leads onto the third benefit which is learning. By having a higher profile within the company and being open to learn a CEO can gain feedback on any large scale changes from the workforce, which can lead to strategic changes having lower levels of opposition making them easier to impleme nt and in turn reduce staff turnover, an opportunity Coupe is currently not exploiting. Recommendations for improvement The following recommendations are resultant of the above analysis. It is recommended Sainsburys merge their @sainsburys and @sainsburysnews twitter accounts, providing half of the original content from each. This will allow them to promote their brand values to a much wider audience, and reduce the chance of excessive contact becoming invasive. In line with Rowles (2014) it is recommended they continue to tweet 4 times per day, only if they have content which they believe is worthwhile and will be of interest to their audience. It is recommended that Sainsburys advance efforts to increase participation on the internal social media platform Yama. A SWOT analysis conducted by Marketline Advantage (2015) found that the major threat to Sainsburys is the rising labour costs in the UK. As a result it is recommended that internal marketing and branding can be used in order to improve the psychological contract and resultantly raise employee retention (Mazzei, 2010). This will help to address the threat caused by rising labour costs by reducing recruitment and training costs associated with taking on new staff. It is recommended that the CEO of Sainsburys Mike Coupe starts to become an active user on both internal and external social media platforms. Internally high CEO visibility and approachability will go some way to improving the perception Sainsburys workforce has of its employer and will help to reduce staff turnover. It is recommended Coupe uses external social media to promote Sainsburys core brand values. If done strategically he can be used to personify the ethical values held by the company and strengthen the support the British public have of these values. This will not only make their campaigns further reaching, but it will also improve their credibility (Dutta, 2010). References BBC. (2013a). QA: Horsemeat scandal. Available: https://www.bbc.co.uk/news/uk-21335872 BBC. (2013b). Tiger bread renamed giraffe bread by Sainsburys. Available: https://www.bbc.co.uk/news/business-16812545 Books, B. (2015). Sainsburys introduces Yammer social network for staff. Available: https://m.thegrocer.co.uk/people/people-news/sainsburys-introduces-yammer-social-network-for-staff/513910.article Boyd, L. (2014). Social Media. In: Jones, D Brand Fammous. Cornwall: Capstone. 1-287. Briggs, F. (2014). Sainsburys is most socially influential UK retail brand, new ranking finds. Available: https://www.retailtimes.co.uk/sainsburys-socially-influential-uk-retail-brand-new-ranking-finds/ Bull, A (2012). Brand Journalism. Abbingdon: Routledge. 1-322. Gillian, P. (2007). In: The new influencers: A marketers guide to the new social media.. Sanger: Quill driver books Joeseph, S. (2013). Sainsburys launches bid to drive social customer service. Available: https://www.ma rketingweek.com/2013/09/23/sainsburys-launches-bid-to-drive-social-customer-service/ Kaplan, A. and Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizens. 53 (1), 59-68. Oreilly, T. (2007). What is Web 2.0: Design patterns and business models for the next generation of software. Communications strategies, (1), 17. Oxford Dictionary. (2015). Social Media. Available: https://www.oxforddictionaries.com/definition/english/social-media Leonardi, P. Huysman, M and Steinfield, C. (2013). Enterprise Social Media: Definition, History, and Prospects for the Study of Social Technologies in Organizations. Journal of Computer-Mediated Communication. 19 (1), 1-19. Mangold, W and Faulds, D. (2009). Social media: The new hybrid element of the promotion mix. Business Horizens. 52 (1), 357-365. Marketline Advantage. (2015). J Sainsbury PLC. A company profile. Mazzei, A. (2010). Promoting active communication behaviour s through internal communication.. Corporate Communications: An International Journal . 15 (3), 221-234. Piskorski, M. J. (2011). Social strategies that work. Harvard Business Review, 89(11), 116-122. Rowles, D (2014). Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement. London: Kougan page. 1-300. Sainsburys. (2015a). Social Media. Available: https://www.j-sainsbury.co.uk/media/social-media/ Sainsburys. (2015b). We know our customers better than anyone else. Available: https://www.j-sainsbury.co.uk/about-us/business-strategy-and-objectives/we-know-our-customers/ Sainsburys. (2015c).. (2015). Business strategy and objectives . Available: https://www.j-sainsbury.co.uk/about-us/business-strategy-and-objectives/ Sarner, A., Thompson, J. D., Drakos, N., Fletcher, C., Mann, J., Maoz, M. . (2011). Magic quadrant for social CRM. Gartner, Stamford. Singh, T., Veron-Jackson, L., Cullinane, J.. (2008). Blogging: A new play in your market ing game plan. Business Horizens. 51 (4), 281-292. Sherriff, L. (2013). Sainsburys Letter Tiger Bread Giraffe Bread Makes Lily Robinson And Chris King Internet Sensations. Available: https://www.huffingtonpost.co.uk/2012/01/25/sainsburys-letter-tiger-bread-giraffe-bread-lily-robinson-chris-king_n_1230595.html Tax, S., Brown, W., and Chandrashekaran, M. . (1998). Customer evaluations of service complaint experiences: implications for relationship marketing. The Journal of Marketing., 67-70. Trolley Talk. (2015). Welcome. Available: https://www.trolleytalk.co.uk/Portal/default.aspx Twitter. (2015a). @Sainsburys. Available: https://twitter.com/Sainsburys Twitter. (2015b). @sainsburysnews. Available: https://twitter.com/SainsburysNews?ref_src=twsrc^google|twcamp^serp|twgr^author

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MRI vs. CT Scans free essay sample

Computed tomography (CT) and magnetic resonance imaging (MRI) are both diagnostic tests that provide us with high-resolution pictures of any area of the body. Both tests use computers to construct pictures to view within the body. Both of these tests are non-invasive procedures designed to provide medical professionals with a better understanding of the patient’s condition. There are, however, inherent differences in these tests’ mechanisms, sophistication, and application (â€Å"What is the Difference Between CT and MRI? †). In short, computed tomography uses a refined version of X-ray equipment to produce an image of the body. As the patient is slowly moved through the machine, its X-Ray tube rotates around the body and sends beams from all directions to a specific spot on the patient’s body. Because at any moment its beams are confined to a â€Å"slice† of the body about as thick as a dime, CT Scans end the confusion resulting from overlapping structure seen in conventional X-rays. The device’s computer translates this information into a detailed, cross-sectional picture of the region being scanned (Marieb 8). All of the pictures can be saved as a group on a computer, and can also be printed out to show the results to the patient (â€Å"Computed Tomography†). In contrast, an MRI produces high-contrast images for multiply areas of our body. This technique subjects the body to magnetic fields 60,000 times stronger that that of the earth’s. The MRI Pliura 2 primarily maps the body’s content of hydrogen, most of which is in water. The patient essentially lies in a chamber within a huge magnet. When the machine is turned on the body’s hydrogen molecules act like tiny magnets, spinning like tops in the magnetic field. Their energy is also enhanced by the radio waves of the machine, and when the machine is turned off the energy released is translated into a visual image. MRI distinguishes our body’s tissues based on their water content, so it can differentiate between the fatty white matter and the more watery gray matter of the brain (Marieb 9). Both of these tests operate differently and are better suited for different types of diagnoses (â€Å"CT Scan vs. MRI†). An MRI can be done for many different reasons. For instance, it is used to find problems such as tumors, bleeding, injury, or infection within the body. MRI’s are often done to provide more information about a problem seen by another type of medical image (â€Å"Magnetic Resonance Imaging†). For example, an MRI would be a physician’s best alternative if they needed to detect a disease within the body that could not be seen by the CT Scanner (Shiel). The magnetic field of the MRI allows it to gather information that cannot be seen by other types of medical imaging (â€Å"Magnetic Resonance Imaging†). Meanwhile, a CT scan is able to record images of bone, soft tissue, and blood vessels simultaneously, offering a clear advantage over the MRI in some cases. A CT Scan can also be used to guide needle biopsies during surgery. For instance, using a CT Scan can allow cardiologists to view images of arteries without ever having to do experimental testing. This painless procedure greatly assist physicians in diagnosing cardiovascular illnesses, musculoskeletal problems, and certain types of cancer. In some situations the CT would be the preferred scan of choice simply for its speed and limited Pliura 3 restrictions of the patient. Both of these scans offer unique advantages for different situations. The specific area of the body being viewed is another vital aspect to consider when picking which scan to use (Ryan). An MRI can be done for a number of injuries dealing with the head. It can look for aneurysms, bleeding of the brain, or problems such as damage caused by a stroke. The MRI can also find damage of the optic nerves, along with auditory nerves of our ears (â€Å"Magnetic Resonance Imaging†). Because dense structures do not show up at all in an MRI, it peers easily into the skull, enabling the delicate nerve fibers to be seen (Marieb 9). A spinal cord injury can prompt a physician to order an MRI instead of a CT Scan (â€Å"Magnetic Resonance Imaging†). For instance, multiple sclerosis plaques within the spinal cord do not show up well in CT Scans, but are dazzlingly clear in an MRI (Marieb 9). Additionally, the MRI will check the discs and nerves of the spine for conditions such as bulging discs, herninated discs, or spinal tumors (â€Å"Magnetic Resonance Imaging†). In contrast, CT Scans can be used to get images of the body as a whole, or certain parts such as the chest, abdomen, pancreas, or limb. For example, a CT of the chest would look for problems with the lungs, heart, esophagus, or the tissues in the center of the chest (â€Å"Computed Tomography†). CT Scans are often used to take a full scan of a patient’s abdomen, and they are now considered the forefront for evaluating most problems that affect the abdomen (Marieb 8). As opposed to an MRI, a CT of the arm or leg would not only look at the soft tissue, but it would also examine the blood vessels and bones of that limb as well (â€Å"Computed Tomography†). Pliura 4 Although these cutting-edge technologies provide us with life-saving information, they both have problems of their own (â€Å"CT Scan vs. MRI†). The major concern with a CT Scan is the radiation. At maximum power, a CT Scan can give radiation equal to 600 chest X-rays. This can lead to the possibility of cancer in some patients (Ryan). Rebecca Bindman, professor of radiology and one of the nation’s top experts in the risk of radiographs, states that a 20-year old women who gets an abdominal-pelvic CT Scan has a 1 in 250 chance of getting cancer from that single scan. The best estimates are that radiation from CT’s cause 29,000 excess cancers each year in the U. S. , and this is mostly in women. Nearly 60 million Americans will receive a CT Scan in a given year, and some experts suggest over one-third of these scans are unnecessary. This leads to the realization that if we could reduce the unnecessary scans, we could possibly reduce cancer (Wachter). Pregnant women are also not recommend to get a CT for the large amounts of radiation that could be exposed to the fetus. In some cases the X-rays of a CT Scan can actually damage the DNA of the developing fetus. Since the federal government has no regulations on the amount of radiation a patient receives during a CT, the referring physician decides the strength of the dose. This is why it’s critical a physician has the best understanding possible to only give the necessary amounts of radiation (Ryan). Although the MRI avoids radiation exposure, it’s not without problems either (Shiel). One of the downfalls of this machine is that it makes a tremendous amount of noise during the scan. The noise sounds like a continual, rapid hammering, and is due to the rising electrical currents being opposed by the magnetic field. People who are pregnant or obese most often Pliura 5 cannot fit into the MRI system (â€Å"MRI: Advantages and Disadvantages†). This is due to the very narrow tube the patient must be inserted into. Because of this some patients experience a claustrophobic sensation during the procedure (Shiel). In fact, 30% of patients admit to having some level of distress while having an MRI (â€Å"Claustrophobia and MRI†). The time required to complete an MRI examination is also not something to be excited about. While a CT Scan only takes 5 minutes, an MRI can sometimes take over 30 minutes to obtain an accurate read (â€Å"CT Scan vs.  MRI†). Since the scan takes so long, it requires patients to hold still for extended periods of time. This is why infants often cannot get an MRI; they are not able to hold still for a long enough period. Even slight movements of the part being scanned can cause distorted images which means the scanning has to be repeated (â€Å"MRI: Advan tages and Disadvantages†). The procedure of both scans have similarities and differences between them. For instance, both consist of a contrast dye that is injected into the scan area to enhance the definition (Ragavan). Additionally, during both procedures a medical attendant will be close by in case of emergency (Shiel). A moving couch is what actually moves the patient through the scanner of both machines. However, with a CT the person is moved through a hoop that has the shape of a very large doughnut. Whereas with a MRI, the moving couch moves the patient through a cylinder that nearly encloses the body. The scan’s results also differ in the fact that a CT’s results show up as a 2-dimensional image, whereas the magnetism of the MRI allows it to build up a 3-dimensional image of the body (Ragavan). The cost of each procedure is another aspect to consider carefully, especially if the cost is coming out-of-pocket. To put simply, CT Scans are much cheaper than MRI’s. CT’s cost Pliura 6 anywhere from $1,200-$3,200 while an MRI can cost up to $4,000. As a general rule, the MRI usually cost double what a CT Scan would cost. It becomes the patient’s choice as to whether they want to spend less on a lower-grade image or more on a higher-grade image. The cost of the machine itself also distinguishes the two machines. A very low end CT Scanner costs around $150,000, while a top-of-the-line CT Scanner can cost in upwards of $450,000. This is a small amount when compared to the $1 Million dollars most new MRI machines cost. Furthermore, some of the top-of-the-line MRI machines can cost almost $1. 5 Million. Both the CT and MRI will require annual maintenance, which can also cost tens of thousands of dollars (â€Å"CT Scan vs. MRI†). In conclusion, and as mentioned earlier, each scan operates in its own way and both are better suited for different types of diagnoses. Therefore, it is not which scan is better overall, rather, it’s which scan will best help the physician diagnose the patient for that particular case. Works Cited â€Å"Claustrophobia and MRI. † proscan. com. PDF file. â€Å"Computed Tomography (CT) Scan of the Body. † WebMD. WebMD, 21 Sept. 2012. Web. 8 Mar. 2014. â€Å"CT Scan vs. MRI. † Diffen. Diffen, 2014. Web. 8 Mar. 2014. â€Å"Magnetic Resonance Imaging. † WebMD. WebMD, 16 May 2011. Web. 8 Mar. 2014. Marieb, Elaine. Essentials of Human Anatomy and Physiology. San Franciso, CA: Pearson Benjamenin Cummings, 2009. Print. â€Å"MRI: Advantages and Disadvantages. † Anapol Schwartz. Anapol Schwartz, 2008. Web. 8 Mar. 2014. Ragavan, Vijayan. â€Å"MRI and CT Scan The Differences. † Online video clip. YouTube. YouTube, 8 Jul. 2012. Web. 8 Mar. 2014. Ryan, David. â€Å"Advantages and Disadvantages of a CT Scan. † LIVESTRONG. com. Demand Media, 16 Aug. 2013. Web. 9 Mar. 2014. Shiel, William. â€Å"Magnetic Resonance Imaging. † MedicineNet. com. MedicineNet. com, 31 Jan. 2014. Web. 8 Mar. 2014. Wachter, Bob. â€Å"A Game-Changing Statistic: 1 in 250. † The Health Care Blog. The Health Care Blog, 11 Feb. 2011. Web. 9 Mar. 2014. â€Å"What is the Difference Between CT and MRI? † University MRI Diagnostic Imaging Centers. University MRI, 2004. Web. 10 Mar. 2014.

Counterparts/ James Joyce Essays - Counterparts, Dubliners

Counterparts/ James Joyce Strive To Do Nothing James Joyce has a very intricate way of writing his short stories. Dubliners is a book of short stories revolving around several totally different people from the city of Dublin, Ireland. Joyce puts these characters through a number of situations in order to show the moral characteristics of Dubliners. These situations inhibit many forms of human disturbances including: sexual frustration, escapism, self-identification, human unfullfillment, the struggle between the classes, and toiling with the characters sense of belonging. In the story Counterparts, Joyce uses a combination a psychologically challenging lifestyle and everyday sexual frustration to drive the main character, Farrington, to his breaking point. Farrington is the commonplace Dubliner with a pointless job and an everlasting need for a drink at the local bar. Reading the story, the reader can almost visualize this boring drunk moping around on the sad streets of Dublin. Farringtons job is one of repetition, being that he transcribes contracts all day, and his only excitement is the ten times a day he slips out of the office to run to the bar across the street. He cannot get motivated to do anything because he has no feeling of self worth. Farrington would probably rather be just a drunk who stays at the bar all day, but he needs the money to support his habit. Joyce describes several instances where Farrington is just sitting at his desk and cannot work which Joyce could be relating to either Farringtons stupidity or showing that Farrington is not doing what he wants because he is so conformant to society that he cannot figure out what to do with himself. In all of the Dubliners short stories, there is a struggle to succeed. The Dubliners seem to somehow always manage never to make any improvements in their lives and never succeed in anything that they Caplenor 2 do. Farrington wants to change but he cant because he does not have the means of doing it. The fact that the Farrington has already fallen so far behind at work, that there is no reason for him even to try to catch up serves as an analogy to the helplessness of Farringtons life and the pointlessness of life in Dublin. Farrington has almost a split personality between the bar and work. At the bar, he is respected as kind of one of the big men who is popular, yet at work, he is treated as he is a child and talked down to. Farrington has no idea who he is or what he wants out of life. He goes every day of his life without ever doing something worthwhile or meaningful. Farrington is challenged everyday and given some opportunities but he never cares, he never tries to fix anything, and he never attempts to advance the status of his life past the title of a drunk. In the beginning of the story, Joyce refers to Farrington as the man. It seems that Joyce makes this reference when Farrington is at work or at home. The only identification Farrington has is at the bar that he frequents. This negative environment at work and home forces him to do the things that cause his problems in the first place. Farrington cannot find a reason to change these factors because of the sense of helplessness in Dublin society. As in all the stories in Dubliners, Counterparts has a major erotic component. Women seem to be the only thing that motivate Farrington or any male Dubliner to take any initiative or think about what he is doing. Still it seems that Farrington cannot even achieve the recognition of any woman. Farrington misses his wife who had recently left him, and longed for someone to take care of him and give his life some purpose. Joyce tells of how Farrington can smell Miss. Delacours perfume from outside of the office. And when Mr. Alleyne scolds him in her presence Farrington defends him for the first Caplenor 3 for the first time out of years of being verbally battered by his boss. Joyce does not even say that Farrington is attracted to Miss Delacour, but he will still not let little Mr. Alleyne abuse him like that in front

Wutherinng Heights Analysis Essay Example For Students

Wutherinng Heights Analysis Essay Her powerful reason would have deduced new spheres of discovery from the knowledge of the old; and her strong, imperious will would never have been daunted by opposition or difficulty; never have given way but with life. M. Heger on Emily Bronte.1Throughout her life time, Emily Bronte was a self-imposed recluse from society, living in the confines of the hellish and quite savage moors of Yorkshire. It is in this isolation that she found the inspiration and strength of emotion to write such potent prose and poetry. In keeping with these facts, it is quite plausible to state that her social means were somewhat lesser compared to the emotional content surrounding her. Furthermore, writing is such an impassioned state; it could well have been her only means to free her soul toward the outer world. In other words, her writings was the means by which she could search and question her personal knowledge on society. Wuthering Heights develops the search for knowledge or truth that subsequent ly damns and saves her emotionally charged characters: Heathcliff searches for the knowledge he might one day rest with Catherine Earnshaw; Catherine Linton searches for the enigmatic truth behind the family secrets. Knowledge for the players is one of construction and deconstruction of character. I will thus prove that, while Catherine Earnshaw gains knowledge toward perdition of mind and soul, Catherine Linton undergoes a deconstructive process necessary for the attainment of peace and happiness in life. We will write a custom essay on Wutherinng Heights Analysis specifically for you for only $16.38 $13.9/page Order now Catherine Earnshaws quest for knowledge does not start with her discovery of Thrushcross Grange, but with the discovery of Heathcliff himself. As a young girl, she is cloistered in a very secluded but happy family circle. The arrival of an exterior force, Heathcliff, starts the simple human process of discovery of the other. Catherine is a blank painting in our eyes although mischievous and wayward2 like most children -before his entrance into the family fold. The reader must find the basic belief that the individual finds meaning in himself only by the relations that transpires with others. Catherine becomes a product of Heathcliffs new influence. It is ironic that instead of the whip she desired, her father has given her the means to become an individual craving more than the intimate family circle. One could say that the knowledge of the otherness pushes her away from the comfort of kindred unity and into the arms of the unknown harsh environment she is not prepared for. I am He athcliff (p.82) exemplifies that Catherine will at one point overstep these basic relations and become a misogynous mold for both and vice versa. Heathcliffs passion becomes an ill-bred character development. This process develops toward her encounter with Thrushcross Grange, and the question of primitive human social choice. Catherine is now faced with another new element totally unprepared and certainly lacking in character. She must choose between the pride of blood or the passionate emotions of her savage companion. Social knowledge becomes more important to her : (to Heathcliff) It is no company at all, when people know nothing and say nothing (p.69). Catherine starved from the outer world has no choice by primal hunger to assimilate the plush and more intricate social contract that the Lintons offer. She explains her thoughts clearly to Nelly when discussing her marriage proposal. And he will be rich, and I shall like to be the greatest woman of the neighbourhood, and I shall be proud of having such a husband. (p.78). Catherine is ill-equipped to assimilate and comprehend the intricacies of her new situation : she has no concept of the price she must pay , and her grand emotional content is not enough to face the quite pragmatic and ingrate ideals of class. Her feeble explanation to Nelly that she will choose Edgar over Heathcliff is a weak excuse to explain why she has taken opulence of lifestyle over her primal passion for Heathcliff. The novelty of knowledge, culture and social rank has played its evil tune over the prey for the first time. Catherine until now is seen more as an addict to the new and bewildering effect of culture and knowledge in society. It is impossible to dissociate this new process to one of personal development. First, Catherine is ill-educated on how to approach her new environment. She has not developed the proper skills to delve rationally in an all encompassing culture. Her mind becomes disturbed with the search for truth and knowledge in the social context outside Wuthering Heights. Edgars affections are a poor substitute for the pure energetic passion she has felt for Heathcliff. As she has said before their wedding, Edgar Linton is as different as a moonbeam from lightning, or frost from fire. (p.80). The pragmatic reality at Trushcross Grange cannot fill the void that she has made for herself in leaving the furious calm of her childhood environment. Secondly, and more importantly, her development in social education results in her regression in psyche. Catherine cannot in any case find com mon ground between the elemental emotions with Heathcliff and her social duty now with Edgar. Catherine remains to Heathcliff the image of beauty, an ethereal romantic fetishism. For both, the image of beauty, lust and passion is reduced to themselves since they have never known anything else. Knowledge of beauty and passion are therefore inaccurate and impossible to continue in a seemingly fashion. Edgars rational love and sincerity will never control the fury in Catherines mind at realizing the price she has paid for furthering her status. .u9deeaf3df9fb6f7295c182cefbe284ad , .u9deeaf3df9fb6f7295c182cefbe284ad .postImageUrl , .u9deeaf3df9fb6f7295c182cefbe284ad .centered-text-area { min-height: 80px; position: relative; } .u9deeaf3df9fb6f7295c182cefbe284ad , .u9deeaf3df9fb6f7295c182cefbe284ad:hover , .u9deeaf3df9fb6f7295c182cefbe284ad:visited , .u9deeaf3df9fb6f7295c182cefbe284ad:active { border:0!important; } .u9deeaf3df9fb6f7295c182cefbe284ad .clearfix:after { content: ""; display: table; clear: both; } .u9deeaf3df9fb6f7295c182cefbe284ad { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9deeaf3df9fb6f7295c182cefbe284ad:active , .u9deeaf3df9fb6f7295c182cefbe284ad:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9deeaf3df9fb6f7295c182cefbe284ad .centered-text-area { width: 100%; position: relative ; } .u9deeaf3df9fb6f7295c182cefbe284ad .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9deeaf3df9fb6f7295c182cefbe284ad .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9deeaf3df9fb6f7295c182cefbe284ad .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9deeaf3df9fb6f7295c182cefbe284ad:hover .ctaButton { background-color: #34495E!important; } .u9deeaf3df9fb6f7295c182cefbe284ad .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9deeaf3df9fb6f7295c182cefbe284ad .u9deeaf3df9fb6f7295c182cefbe284ad-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9deeaf3df9fb6f7295c182cefbe284ad:after { content: ""; display: block; clear: both; } READ: Doctor Faustus By Marlow EssayCatherine Earnshaw-Linton is thus damned into eternity for having not the strength to sustain both wild emotion and rational social status. The fierce internal motion between her sense of compassion and her social duty are too tempestuous for any human individual to withhold or control. Time like all has become the limit to her life and more importantly her quest for knowledge of the other. Even in death she tries to regain a balance between both worlds with her internment site: It was dug on a green slope, in a corner of the kirkyard, where the wall was so low that the heath and bilberry plants have climbed over from the moor (p.168). Cather ine has chosen a place where she may be as close to the wild moors of her youth while never leaving the confines of her new world. We are also faced the impossible relation of composing with the Romantic and Victorian differences in character and social context. Emily Bronte might wish us to understand that it is difficult to find in the mind of a recluse creature the strength to join old and new ideals. Thus, pure emotions cannot be restrained by common sense or return to a classical mode of thinking. This answer is too romantic, considering all the allusions to the social contract of the era: for example, her use of law to develop Heathcliffs revenge. The Victorian era was one of regression for the status of women: they are sent out into the industrialized work force with little or no equality in status to men. Furthermore, land ownership for women continued to be refused until the Married Womens property Act in 1870. Women are thus integrated in a harsher social context, but are not compensated for their new status. A question remains: how may we attribute these social values of regression to Catherine Earnshaw if the novelist was a recluse and separated from social life in general? The answer is simple, we cannot. On the other hand, we may transpose the question toward the next generation since they will have to cope with the effects of the ill events that have taken place between herself, Heathcliff, and Linton. Our answer lies with Catherine Linton Cathy- her daughter. Young Cathy is the inheritor of all the evils that have destroyed and enraged the first generation of Wuthering Heights and Thrushcross Grange. Cathy emerges from Catherines womb with a pre-destined knowledge encrusted into her family blood. An unwelcomed infant it was, poor thing! It might have wailed out of life, and nobody cared a morsel, during those first hours of existence. (p.164). Thus, her development in the social world of Thrushcross Grange lies heavily with the past events that have damned her mother. Her individual development and quest for personal knowledge must revolve tightly around the introduction of external forces. She is not in full control of her future. Right at her first step, Edgar is overly protective of her daughter, giving her a full education while enclosing her in the confines of Thrushcross Grange: He took her education entirely on himself, and made it an amusement: forunately, curiosity and a quick intellect urged her into an apt scholar; she learnt rapidly and eagerly, and did honour to his teachingWuthering Heights and Mr. Heathcliff did not exist for her; she was a perfect recluse; and, apparently, perfectly contented. (p.189)His intentions are good and pure since he does not want his daughter to be involved in the prior wrongs. Still, his own actions are the first step in Cathys normal search for knowledge of the other and the outer world. Like in Molieres lEcole des Femmes, the young heroine is pushed into the arms of her lover Arnolphe by her husbands coveting of her education. It is impossible in both texts to ensure the education of an innocent mind, and assuring that this mind stays attached to her small, limited social world. The coveting of innocent minds only leads to their sure search toward knowledge of the other. Ellen, how long will it be before I can walk to the top of those hills?(p.189). She cannot wait long before she does reach the hills, and thus begins her deconstruction in knowledge. Simply, she must re gress in progression to encompass the reality on the other side of the wall. For example, her initial disgust on learning that Hareton is her cousin relates her prior notions in the pride of blood. Only her acceptance of the new situation will restart her progression in knowledge, but now on a wider and larger social scale. .u3a14b8173b7f272555d092c58f5f323c , .u3a14b8173b7f272555d092c58f5f323c .postImageUrl , .u3a14b8173b7f272555d092c58f5f323c .centered-text-area { min-height: 80px; position: relative; } .u3a14b8173b7f272555d092c58f5f323c , .u3a14b8173b7f272555d092c58f5f323c:hover , .u3a14b8173b7f272555d092c58f5f323c:visited , .u3a14b8173b7f272555d092c58f5f323c:active { border:0!important; } .u3a14b8173b7f272555d092c58f5f323c .clearfix:after { content: ""; display: table; clear: both; } .u3a14b8173b7f272555d092c58f5f323c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3a14b8173b7f272555d092c58f5f323c:active , .u3a14b8173b7f272555d092c58f5f323c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3a14b8173b7f272555d092c58f5f323c .centered-text-area { width: 100%; position: relative ; } .u3a14b8173b7f272555d092c58f5f323c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3a14b8173b7f272555d092c58f5f323c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3a14b8173b7f272555d092c58f5f323c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3a14b8173b7f272555d092c58f5f323c:hover .ctaButton { background-color: #34495E!important; } .u3a14b8173b7f272555d092c58f5f323c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3a14b8173b7f272555d092c58f5f323c .u3a14b8173b7f272555d092c58f5f323c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3a14b8173b7f272555d092c58f5f323c:after { content: ""; display: block; clear: both; } READ: Essay The Federal Government Should Regulate Fracking EssayHeathcliff becomes not only a willing participant in the deconstruction of Cathys instruction in the ways of the world, but also the cause of his own downfall. Only in Cathys deconstruction of knowledge may she assimilate and comprehend the reality of the outer world. For example, her forced marriage to Linton should in her eyes satisfy the social contract of a decent marriage, equal in lineage. At no point will this seemingly conventional bond satisfy her morality and her social development. Linton not only alienates her from her basic wealth of knowledge through the intervention of Heathcliff, but makes it possib le to find a common bond with Hareton in the end. They lifted their eyes together, to encounter Mr. Heathcliff perhaps you have never remarked that their eyes are precisely similar, and they are those of Catherine Earnshaw (p.322). Both unwillingly obey their calling in union through the strength in their eyes. Heathcliff with thoughts of destruction has brought to Cathy the primitive knowledge to reconstruct her life and the lives of others around a sound and emotionally peaceful outcome. On an opposite psychological pole from her mother, Cathy is never whole when the events in her development take place. This is her salvation since it gives a certain leeway to add or reconstruct her knowledge into a piercing weapon. By regressing to a more common social standing at Wuthering Heights, she is able to understand Haretons situation and thus not only reconstruct herself into a fuller picture of society, but extend her new awakening onto Hareton and his salvation toward a better situation. Unlike her mothers destructive process, she is able to rebuild a fuller reality by accepting social structures and knowledge in a broader picture. In the end, not only has she advanced herself and Hareton in the world, but made Heathcliff unfulfilled in his quest for revenge. Still, only by her personal progress can Heathcliff be finally reunited onto his beloved Catherine. Finally, the question of Victorian influence is left unanswered. How can Catherines progression relate to a womens regression or development through this era. A simple answer is found with her transmitting of knowledge onto Hareton. With Heathcliffs demise, Hareton stands alone to inherit the lands of Thrushcross Grange and Wuthering Heights. Cathy must inevitably end up with Hareton for her to retain or regain her place in the social order since only men can own and inherit land by law. One could state that Emily Brontes novel could never involve such comparisons since she lived herself as a recluse to the outer world. To its defense, although Emily Brontes physical world was quite limited her mind roamed far and wide. She could never make use of such complex law questions without prior knowledge and comprehension of the larger society she lived in. Through her educational process, Cathy has made of Hareton her equal in worth, but also her superior in power. In other words, she is twice blessed for she has found a romantic spontaneous overflow of feeling3 for Hareton, and a regain in social standing. Still, Cathy must accept her place in a Victorian society to keep her new found wealth. The young couple will inevitably move to Thrushcross Grange to settle down, signifying a closure for the tempestuous emotions of Wuthering Heights, and a continuation for the more rational order of Thrushcross Grange. Many critics have through the years praised Brontes forceful work of emotions, and compared her fully with her Romantic predecessors. In no way is it possible to contradict this statement since the novel transcends human emotions, the natural environment, and the supernatural. On the other hand, this essay has tried to delve around the complex meld of Romantic and Victorian elements in the progress of social and individual developme nt. Lastly, and to further the statement of knowledge, it is possible to seek more answers through Emily Brontes poetic soul. Wuthering Heights was not only a process of development for two generations of woman, but a personal one for the author. The elemental forces and emotions contained in her verse might have been too much for such a limited and short vessel. Only in the novel, could she try and develop her art form to fully encompass the fierce beauty of emotions and human passion. Still, the novels great quality is just that the author make her emotions leave the boundaries of her lines to encompass everything they come in contact with. Thus, knowledge and development can never be grasped as a finished object and what thou art may never be destroyed4. 1Spark, Muriel and Stanford, Derek. Emily Bronte: her Life and Work, Arrow Limited, London, 1985, p.14. 2 Bronte, Emily. Wuthering Heights, Oxford University Press, Oxford, 1995, p.36. All subsequent quotes from the novel will be indicated by the page number in parenthesis. 3 Abrams, M.H. The Norton Anthology of English Literature, vol. 2, sixth edition, Norton Co., London, p.6. 4 Idem. No Coward Soul is Mine by Emily Bronte, p.1273.

Mental Lexicon Definition and Examples in English

Mental Lexicon Definition and Examples in English In psycholinguistics, a persons internalized knowledge of the properties of words. Also known as a mental dictionary. There are various definitions of mental lexicon. In their book The Mental Lexicon: Core Perspectives (2008), Gonia Jarema and Gary Libben attempt this definition: The mental lexicon is the cognitive system that constitutes the capacity for conscious and unconscious lexical activity. The term mental lexicon was introduced by R.C. Oldfield in the article Things, Words and the Brain (Quarterly Journal of Experimental Psychology, v. 18, 1966). Examples and Observations The fact that a speaker can mentally find the word that he/she wants in less than 200 milliseconds, and in certain cases, even before it is heard, is proof that the mental lexicon is ordered in such a way as to facilitate access and retrieval.(Pamela B. Faber and Ricardo Mairal Usà ³n, Constructing a Lexicon of English Verbs. Walter de Gruyter, 1999)The Dictionary Metaphor- What is this mental dictionary, or lexicon, like? We can conceive of it as similar to a printed dictionary, that is, as consisting of pairings of meanings with sound representations. A printed dictionary has listed at each entry a pronunciation of the word and its definition in terms of other words. In a similar fashion, the mental lexicon must represent at least some aspects of the meaning of the word, although surely not in the same way as does a printed dictionary; likewise, it must include information about the pronunciation of the word although, again, probably not in the same form as an ordinary dictionary. (D. Fay and A. Cutler, Malapropisms and the Structure of the Mental Lexicon. Linguistic Inquiry, 1977)- The  human  word-store is often referred to as the mental dictionary  or, perhaps more commonly, as the  mental  lexicon, to use the Greek word for dictionary. There is, however, relatively little similarity between the words in our minds and the words in book dictionaries, even though the information will sometimes overlap. . . .[E]ven if the mental lexicon turns out to be partially organised in terms of initial sounds, the order will certainly not be straightforwardly alphabetical. Other aspects of the words sound structure, such as its ending, its stress pattern and the stressed vowel, are all likely to play a role in the arrangement of words in the mind.Furthermore, consider a speech error such as The inhabitants of the car were unhurt. where the speaker presumably meant to say passengers rather than inhabitants. Such mistakes show that, unlike book  dictionaries, human  mental dictionaries  cannot be organized solely on the basis of sounds or spelling. Meaning must be taken into consideration as well, since humans fairly often confuse words with similar meanings, as in Please hand me the tin-opener when the speaker wants to crack a nut, so must have meant nut-crackers.(Jean Aitchison,  Words in the Mind: An Introduction to the Mental Lexicon. Wiley-Blackwell, 2003) An Australians Mental LexiconEven with hard yakka, youve got Buckleys of understanding this dinkum English sentence, unless youre an Aussie.An Australian has no difficulty understanding the above sentence, while other English speakers might struggle. The words yakka, Buckleys, and dinkum are in the vocabulary of most Australians, that is, they are stored as entries in the mental lexicon, and therefore an Australian has access to the meanings of these words and can consequently comprehend the sentence. If one possessed no mental lexicon, communication through language would be precluded.(Marcus Taft, Reading and the Mental Lexicon. Psychology Press, 1991)

Educational system through the use of new ICT resources Essay

Educational system through the use of new ICT resources - Essay Example It is very important to consult the customers of education business because the demand is logically generated by their willingness to patronize the enterprise. In this case, the students are the customers. Any investment in ICT by Mid Wales University would have to satisfy needs of mostly students through faculties, educational systems and resources, along with strategies for implementing plans and programs. The average ratio of staff to students in UK universities is 1 per 18.1. At Buckingham, it is only 1 staff for every 10.5 students (The University of Buckingham 2013). For purposes of this scenario analysis, let the assumptions be as follows: (a)Mid Wales should aim to have a staff to student ratio of 1 is to 12 in order to aspire for quality education through closer supervision of individual educational performance. (b)Following a similar statistics identifying who are the students of Buckingham University, wherein 52% are British; 14% come from Asian and Pacific countries like Australia, China, India, Taiwan, Bangladesh, Thailand, Brunei, Vietnam, Japan, Indonesia, South Korea, Sri Langka, Singapore, Pakistan, Nepal, Malaysia, and New Zealand; 13% are from Africa and islands somewhere in the Indian Ocean; 11% come from countries belonging to the European Union; 5% are made up of people from America including USA, Canada, Mexico, Columbia, Nicaragua, and other Caribbean countries; 3% from Middle East and North Africa e.g. Bahrain, Israel, Algeria, Palestine, Syria, UAE, Saudi Arabia, Morocco, Qatar, Sudan, Oman, Turkey, and Libya; and 2% from other European countries and Central Asia, such as Russia, Georgia, Macedonia, Albania, Azerbaijan, Kazakhstan, Armenia, Kyrgyzstan, and Ukraine. Therefore, the customers are from many nations worldwide. (c) Most of these students, about 73%, are employed on full time basis as they study, while 15% went back to school for further studies. Only 7% are employed but work only part-time. 1% went to school while on volunta ry work. Only 3% are self-employed and only 1% unemployed. (The Buckingham University2, 2013) Due to the changing UK trend of jobs in demand, the courses have to be considered as well. Assumption (d) would be the eventual inclusion of 10 courses related to the forecasted high demand work for the near future. Business, Accounting, Finance, Economics, Statistics, Liberal Arts, Engineering, and General Science will remain. However, it is assumed in this scenario that Genetics, Environmental Engineering, Mental Health and Psychology, Food Production, Software Engineering, Information Security, Medicine, Language Interpretation and Translation, Computer Engineering, and Civil Engineering will become integrated in the coming years due to the demand for such jobs in the near future (Zabala, R. 2012). A Powerful, Flexible Server for Short to Long-Term Educational Enterprise A. Infrastructure For educational institutions, technology of teaching and learning should consider not only the stude nts and courses or curriculum, but also the enhancements for the effective delivery, progress monitoring, and advancements in education, supposed to be found in infrastructures. Mobile and digital technology owned by the learning population have become the means to access information. This situation demands certain requirements from the ICT Infrastructure within the campus. The server room must provide for networking in terms of wireless access points (WAP). It should have a

What relationships do you find between gran nursing theories and Coursework

What relationships do you find between gran nursing theories and application to clinical practice.provide one example that uses a specific gran range theory to support your views - Coursework Example For instance Orlando’s nursing process theory offers insights on the nursing process (Parker & Smith, 2010). This theory notes that nurses ought to connect to patients and guarantee that patients acquire what they need by focusing on the verbal and non-verbal expression of the patient. In essence, grand theories offer an overall framework for structuring of nursing interventions (Meleis, 2007). Orlando’s nursing process theory provides a framework of alleviating distress among the patients by focusing on the reactions of the nurses to the patient’s behavior (Blais et al., 2006) McEwen and Smith (2014) acknowledge that the primary concept of a grand theory is to direct the processes of nursing. For instance, Orlando’s nursing process theory is directly linked to practice as it directs the procedures of nursing care by focusing on the responses of the nurses to the behavior and actions of the patient (Meleis, 2007). The concepts of this theory serve as categories to the nurse in establishing what information is significant and should be gathered to assess and formulate nursing diagnoses (Blais et al., 2006). Notably, abstract concepts from grand theories direct all the stages of nursing operations, including planning, espousal and evaluation of nursing care, while also explaining the desired reactions to care and outcomes of

Budgets at the Federal, State, Local and Agency Levels Term Paper

Budgets at the Federal, State, Local and Agency Levels - Term Paper Example All of them collect revenue, usually through the form of taxes and make necessary expenditures for the operation of the various departments that comprise their role as provider to the people. With the exception of salaries and other operational expenses, their primary responsibilities are to provide services, programs and funding to various segments of the population. Federal, state, local and agency levels all have their own various programs, offices and duties that contribute to the intricate workings of the national economy as a whole. They are though each inherently individual decision-making bodies. Thornhill summarizes the most important features of a public budget as follows: †¢ The budget, after its approval by the legislative authority, is enforceable. †¢ The results of most of the objectives to be realized by the budget are not quantifiable. †¢ The budget brings together a variety of considerations. †¢ As the objectives of action taken by public institut ion differ widely from those of private organizations, the processes for determining the content of a public budget are therefore unique. †¢ Authorities do not always adapt their expenditure to fit their available revenue. (check citation from original Thornbill, 1984) . Budgets at the Federal, State, Local and Agency Levels Faced with the past decade of national deficits, the recession, and other difficult situations, the United States government has had to set forth a plan to reduce debt, cut spending and increase revenues. In the news as of late because of our enormous debt and the need to raise the debt ceiling or face negative ramifications by defaulting on our loans from the World Bank. Paying higher interest rates and a reduced credit rating that would cost the US a substantial amount in interest would also have increased our debt rather than alleviate it. The government therefore has had to arrive at a budget for the coming year that would substantially cut spending to stave off further economic decline. In efforts to balance the budget, President Obama has focused on reducing military spending by reducing the number of troops in both Afghanistan and Iraq, minimal cuts in other government programs and increasing revenue with more uniform tax rates for all citizens coupled with fewer loop holes for corporations and other businesses. The nations budget is characterized by largely proportionate amounts set forth for areas of prime importance. Defense at roughly 30% , Health care at 21.5% , Social Security, 20%, Income Security at 14% and although considerably lower at 8.5% for education and job training. Other areas such as NASA and scientific discovery, Natural Resources, Immigration and Immigration Law Enforcement are all set at nearly 1- 2% and comprise the remaining 15%. In the political climate of today it is essential to spend on matters of defense and the US as leaders in promoting democracy and assisting our neighbors in need has come to the forefront since the beginning of the century. Social Security, Healthcare and Income Security, in total amount to roughly 55% is a huge sum of the budget assigned to taking care of the nation’s people. President Obama firmly believes that the road to recovery is in educating the nation’s youth and enhanced job training, so that we can advance with the times and better prepare ourselves to grow as leaders in the highly competitive world. He specifically points to areas of medicine, technology and science. 8.5% for education and job training. President Obama also hopes to increase our Gross Domestic Product with an increase in exports and foreign investments. By creating a greater demand globally and enhancing foreign trade relations. In

Dialogue Definition History Intercultural Dialogue Theology Religion Essay

Dialogue Definition History Intercultural Dialogue Theology Religion Essay

Legal Aspects of Professional Psychology

Professional psychology has many complexities that set it apart from other recognized branches of psychology. The intricacies of professional psychology make it fodder for legal consideration. The patients and clinicians have an obligation to one another to adhere to the guidelines set forth according to the American Psychological Association (heretofore known as APA) that protects both parties’ rights. In this paper, the legal aspects of professional psychology will be discussed in detail. The concepts of informed consent and psychological assessment/testing/diagnostics will be examined. The effects of legislation and competency will also be discussed as it pertains to professional psychology. The principle of informed consent is an integral component of the foundation of legal and ethical practice in professional psychology. According to the Encyclopedia of Human Genome: â€Å" Historically informed consent has its origins in two parallel strands of thought within moral philosophy and within law. Within moral philosophy, the concept of individual autonomy has become increasingly important during the last 250 years. It has been realized that there is normally not sufficient justification to override the considered decisions of competent persons† (2003). Across the world, legal systems have traditional beliefs regarding the prohibition of the manipulation of an individual’s body without their consent. However, in recent years these prohibitions have been expanded to include intangible components of a person such as their personal information. This concept is bolstered by the focus on basic human rights that is founded in legal theory. In an ideal situation people consenting to treatment or research as part of a psychological experience would be capable of making their own logical decisions about participation through the application of informed consent. If someone is found to be taking advantage of a person or group of people without the use of informed consent they may face stiff penalties in accordance with the governing laws of their jurisdiction which may result in the revocation of their professional license and/or imprisonment. For most people, the words informed consent brings to mind a piece of paper that one must sign in order to receive treatment or participate in some sort of study, but in actuality it is much more complicated. Informed consent involves supplying the participant or patient with all relevant information as it pertains to the study being conducted or treatment given. Secondly, the person delivering the information must ensure that the person receiving the information has a full and thorough understanding of what is being explained. This would mean that the person making the decision to participate in research or receive treatment is capable of making such autonomous decisions of consent. It is essential to ensure that the person receiving the information is not being coerced in any fashion to protect their human and legal rights, whether it is the decision to accept treatment or to refuse. It is also important to note that once given, consent may be withdrawn at any time at the request of the participant or patient. When obtaining informed consent it may be necessary to have the interested participant(s) undergo psychological assessment, testing and diagnosis to ascertain their suitability to receive treatment or participate in a study. However, one must be sure to conduct all of these practices fairly and indiscriminately so as not to produce biased or tainted results that violate and/or exploit the interested person(s) basic human rights. Clinicians should be impartial in their approach and avoid hasty generalizations when doing psychological assessments and testing, and especially when diagnosing patients. For example, while it is important to consider one’s demographics and upbringing in the assessment, testing and diagnostic process, a clinician should not let this be the sole basis for drawing conclusions, especially if their personal views and perspectives are at odds with the information presented. If a practitioner is found to be unethical in his or her application of testing/assessment and diagnostic practice they run the risk of facing legal action. Perhaps the most important aspect of professional psychology is that of confidentiality in the therapeutic relationship. Confidentiality means that a clinician may not reveal any nformation given by a patient or discovered by a fellow clinician during the treatment of a patient. Most Ethics Codes state that the information divulged to a clinician during the course of the patient-clinician working relationship is confidential to the highest degree and should not be taken lightly. The purpose of a clinician's ethical duty to maintain patient confidentiality is to provide the patient with the means to feel free to produce candid disclosures of information to the practitioner with the knowledge that the he or she will uphold the confidential aspect of the information disclosed. Full disclosure enables the practitioner to diagnose conditions and illnesses properly and to treat the patient(s) accordingly. In return for the patient's honesty and trust, the physician is expected to not reveal confidential communications or information without the patient's express consent unless required to reveal the information by law. Confidentiality is paramount in the therapeutic relationship because it builds trust between the clinician and the patient, thus providing the client with safe place to explore their issues with discretion. The idea of confidentiality in professional psychology sets the tone for treatment. In the initial stages of treatment the clinician will establish this expectation with the patient so that all others aspects of the therapeutic relationship may evolve more smoothly. It is probable that the patient would not want to proceed with therapy without the promise of confidentiality. Legislative efforts of the federal government to ensure equality on laws mandating parity of mental health with physical health in terms of insurance coverage have been passed in 34 states and have been tremendously successful. However, the outcomes are disparaging due to the fact that our nation has and continues to spend less on mental health and substance abuse after parity than it did before, with the estimated costs plummeting at least $10 billion in recent years. Additional studies have shown that parity legislation has done nothing to reverse the steady decrease in the incomes of practitioners in the mental health field. â€Å"The managed behavioral care companies, fearing the return of runaway costs, put in place more draconian hurdles to accessing behavioral health than exist for physical health. Just as rent control results in housing shortages because landlords abandon their properties and new building is discouraged, parity is an excellent example of how economic â€Å"laws† can defy and circumvent legislation† (Cummings, 2006). Given the dismal state of the mental industry in terms of accessibility to resources and funding it is essential that practitioners exercise competency that may be proven to healthcare providers. In recent years, there has been an increasing focus on competency-based education, training, and credentialing in professional psychology. Competency-based training models are being utilized across the world to ensure that psychology professionals are able to apply the knowledge that they receive through instruction to their everyday practice. Accreditation committees in the United States and Canada shifted towards competency-based approaches towards the end of the 20th century. As a result, the accreditation of professional psychology training and academic curriculums is centered mainly on the program’s capacity to illustrate the method and to what extent foundational competencies are created and nurtured within those seeking to enter the field. Many organizations have acknowledged core, specialized, and foundational competencies as it pertains to professional psychology. Competence is recognized within a separate section in the 2002 modification to the APA â€Å"Ethical Principles of Psychologists and Code of Conduct†. This focus on competency makes professional psychology pliable and those within it capable of efficiency even in the face of changing standards. Professional psychology is a discipline that must remain flexible and able to adapt to the inevitable shifts in society. However, those practicing within its guidelines and doctrines must ensure that they fulfill not only their professional obligation to their clients but also meet the requirements of the laws that govern society. Practitioners must be highly competent and able to meet the criteria of APA standards as it pertains to professional psychology. Staying abreast of the legal rights of patients and practitioners is the responsibility of the professionals in this field to remain relevant and ethical.

Leadership: Ice Cream Division Essay

This document focuses on the Chattanooga Ice Cream Division case study developed by Carl Sloane. Leadership opportunities and action are defined based on the characters in the case study. Dysfunction is evaluated both from a team aspect and from the leadership role. Specific development activities are identified to help the individuals develop emotional intelligence. Finally, recommendations will be made to guide the team forward. Background Chattanooga Ice Cream is a division of Chattanooga Food Corporation which is a family-controlled business founded in 1936 (Sloane, 1997). The ice cream division is one of the largest regional maufacturers of ice cream in the United States. The company’s primary focus is mid-priced basic ice cream products. The ice cream division has been experiencing flat sales and a declining profitability over the past four years (Sloane, 1997). Competitors had shown success in recent years with premium and super-premium brands with â€Å"mix-in† ice cream flavors. The Chattanooga Food Corporation focused on leadership changes in an attempt to improve the ice cream division’s performance. In 1993, Charles Moore was promoted to head the division. The ice cream division also hired a new vice president of marketing to replace a 30 year veteran. Stephanie Krane was assigned to the division to upgrade the information systems and control function. In 1995, the original manufacturing plant in Chattanooga was closed to control costs. The management changes resulted in a disruption to the top level management team. Three of the seven members of the management team were new to their positions. Additionally, Charles’ leadership style was very different than his predecessor. The previous general manager had been with the business for many years and had numerous networks to gather information. He made important decisions alone and rarely felt the need to consult his management team. The Dysfunction The ice cream division sales continued to fall, and the company recently lost a significant customer to Sealtest. The announcement of this loss resulted in open criticism from virtually all team members. In the past, when issues arose and blaming between departments occurred Moore would not respond in hopes that the managers would quit complaining about each other. Moore believes in the value of group based decisions and liked to bring people together formally to share information, consult on decisions, and forge consensus (Sloane, 1997). Moore would rank high in collaboration using the Thomas Kilmann Conflict Mode Instrument (TKI). The TKI (2007) states that the â€Å"overuse of collaboration and consensual decision making sometimes represents a desire to minimize risk – by diffusing responsibility for a decision or by postponing action. The assessment goes on to state that a person with a high collaboration score may miss some cues that would indicate the presence of defensiveness, impatience, competitiveness, or conflicting interests. Moore appears to also favor the avoiding mode when conflict arises. Avoiders tend to hope that conflict goes away on its own. Moore has been avoiding conflict by not addressing the conflict when it arose. The DiSC Assessment is a tool to help an individual understand themselves and others. Based on the case study by Sloane (1997) Moore appears to be an S, which stands for steadiness. The S style prefers to work at a methodical pace and to focus on their tasks without interruption. They seek a calm, orderly structure where collaboration and group effort are valued (DiSC, 2008). People that have an S profile are demotivated in competitive environments, do not like being rushed into quick decisions, or having to be confrontational. These three traits of Charlie Moore have resulted in a lack of leadership through conflict and the inability to make a decision without collaboration time. As a leader, Moore has not displayed the four key principles to success according to Jack Welch in Winning (2005). These basic principles are mission and vision, candor, differentiation, and voice and dignity. First, Moore has not created a vision for the Ice Cream Division, and the division appears to be relatively isolated from the overall mission of the Chattanooga Food Corporation. According to Welch (2007), the mission tells where you are going and the values describe the behaviors that will get you there. Charlie Moore has been the General Manager for four years, yet it does not appear that he has determined how the Ice Cream Division can win in their current market, nor has he defined what winning means. The second principle is candor. Candor facilitates strong discussion. In the case of the Ice Cream Division team, it appears the team was displaying a lack of candor by not sharing critical information, or generating ideas which could result in a real debate. Part of candor is feedback. As a leader, it is critical to give feedback so each team member understands exactly what has to be done for improvement and where they stand in the organization (Welch, 2005). There are three main benefits of candor according to Welch (2005). First, candor gets people into the conversation. More ideas are generated and discussed, and all team members have the opportunity to contribute to generate the best ideas. Candor also increases speed since getting people into the conversation results in immediate debate and discussion which allows a well informed decision to be made. Speed is the second benefit of candor. Finally, candor cuts costs. Openly sharing information, positive and negative, results in a team that can quickly respond to issues that arise. Welch’s (2005) third principle focuses on differentiation. Differentiation is a way to manage people and business. The business side of differentiation focuses on how to beat the competition through strategy. The people portion requires a leader to identify the top 20 percent, middle 70 percent, and the bottom 10 percent of performers. The next step is to act on this evaluation. In the case of the Chattanooga Ice Cream Division, the bottom 10 percent would not know where they ranked or why. This problem ties back into candor. Without candid conversations regarding goals and performance, an employee has a reduced chance of success. Additionally, the lack of candid conversations does not give the individual an opportunity to improve their performance. Further, in this case study, goals for the team are not clear which does not enable people to be successful. The fourth principle is voice and dignity. Charles Moore has a management team that does have a voice, although they use the opportunity to lay blame and defend themselves rather than focus on solutions. Voice and dignity goes beyond the management team. According to Welch in Winning (2005), most people do not say anything because they feel they can’t and they haven’t been asked. Charles needs to understand the business from every rank and perspective as the company leader. He needs to get into the â€Å"trenches†. The only way to accomplish this is by enabling open, candid conversations throughout the organization. Developing a Team Developing a team takes time. This team has been together for four or more years with little to no achievement. The stage of introductions is past, but in reference to the Tuckman model (Tocci, JWI510, W6) the team is in the â€Å"forming† stages. Key attributes of this stage are an unclear mission and values, lack of trust, and lack of commitment. To start an open discussion regarding team dynamics each team member will complete a DiSC assessment and a 360 review. The 360 feedback will include their direct reports, people from within their functional area, people outside of their functional area, and every member of the leadership team. After the results have been compiled a coach will be assigned to each team member to review the results and to develop personal action plans. After these one-on-one sessions, Charlie should bring the team together to share the results of their DiSC assessment. The purpose of the session is to gain a better understanding of each team member in terms of how they prefer to work and why. Once the DiSC assessment is reviewed, each person will be asked to share the 2-3 personal development goals generated from their time with the coach. As the leader, Charles will start first and show his vulnerability. Sharing goals can help team members be accountable to each other. This enables informal peer to peer coaching to help everyone stay committed to the team. The DiSC assessment and the 360 degree feedback contribute to emotional ntelligence. Goleman (2000) defines emotional intelligence as the ability to manage ourselves and our relationships effectively. Both of these assessments enable each team member to become more self-aware of their emotions and the impact on their co-workers. Additionally, these tools give an accurate self-assessment of each person’s strengths and limitations. Once each team member understands how they are perceived and their personal DiSC style in relation to others they can begin to make focused improvements on their overall emotional intelligence. Goleman (2000) found that leaders with strengths in a critical mass of six or more emotional intelligence competencies were more effective than peers that did not have similar strengths. These exercises focus on the bottom of Lencioni’s (2002) pyramid, â€Å"Absence of Trust†. The team should encourage each other to be vulnerable and in turn, support the team members that do show vulnerability. Specific Recommendations for the Team Once the team has completed the DiSC and 360 degree feedback tools, the coaching, and the group sharing they are ready to transition their focus to the ability to run a successful business. At this point, the Ice Cream Division does not have a clear mission or vision. To start this process, the team will start a charter. First, the team must establish an overall mission by understanding the overarching mission of the company. In short, at the executive level, what does the team stand for? Focusing on mission development instead of solving the problem of lost business will allow the team to understand what actions they need to take to align the problem solution to the business strategy. According to Welch (2005) a mission answers the question: How do we intend to win in this business? Using guidance from Winning (Welch, 2005), the executive team may develop a mission statement that looks like this: The mission of the Chattanooga Ice Cream Division is to become the market leader in Ice cream sales due to our focus on exceptional taste, unique flavors, and our commitment to customers. Once the mission is established the team will begin to generate a charter. This charter will focus on specific activities required to achieve the mission and vision of the organization.

Nettie Stevens essays

Nettie Stevens essays Nettie Maria Stevens was born in 1861 in Cavendish,Vermont. She was an American biologist and geneticist, whose research proved that chromosomes determine the sex of an organism. She completed in only two years the four-year course at Westfield Normal School in Massachusetts. Nettie graduated with the highest academic scores in her class. She recieved her B.A. in 1899 and her M.A. in 1900 at Stanford. Nettie studied Tenebrio molitor beetles and found that unfertilized eggs in female beetles always contain an X chromosome. Sperm from male beetles contain either an X chromosome or a Y chromosome. She found that eggs fertilized by sperm carrying the X chromosome produce female beetles. The combination of egg and Y-chromosome sperm produce male beetles. Edmund Beecher Wilson, a biologist from Columbia University in New York City, made this same discovery at about the same time as Nettie. Nettie also established that chromosomes exist as paired structures in body cells. Nettie Stevens was not credited very well for her discovery. Instead, someone else was given the credit even though Nettie had done all of the work. Nettie gained notoriety after her death in 1912, from Thomas Hunt Morgan. He stated: Modern cytological work involves an intricacy of detail, the significance of which can be appreciated by the specialist alone; but Miss Stevens had a shre in a discovery of importance, and her name will be remembered for this, when the minutiae of detailed investigations that she carried out have become incorporated in the general body of the subject. Nettie's name didn't become famous and not much credit was given to her for her discoveries, but she was given some credit for what she established. I think that Nettie Stevens is a brilliant woman. She made a very important discovery which effects even our lives today. Her contribution to the world expanded our knowledge of the human body. ...

Rosa Parks Analysis Essay

Rosa Parks Analysis Essay Rosa Parks Analysis Essay Amanda Spidle Mrs. Montgomery English 3 Essay Analysis 10 February 2015 Out From the Ashes In Rosa Parks, Douglas Brinkley uses details describing Park's home and religious background, along with those similar to her to show almost a respectful attitude and interest toward his subject. Brinkley goes on in the first paragraph to raise Rosa McCauley up and put her name right along with other great, well-known African Americans, such as, Booker T. Washington, Ralph Ellison and Washington Carver. It displays his idea that she was important and deserved to be better known and highly respected by him and all those who read about her. As Brinkley moves on into the second paragraph, Brinkley, continues to describe Rosa's birth place, saying that it has, "wobbly steps leading up to a porch seemingly on the verge of collapse." Stating this can be a way of Douglas showing his remorse that she was born in such place as this. He compares a picture of the home to a photograph taken by Walker Evans, for a book written in the depression era. It is to be said, "that the star was a sign that God had special interest in bringing Rosa McCauley into the world." It is very interesting that Brinkley chose to add this into his essay because it seems that he is using her pedestal to display an even bigger idea that she is special and mighty over all others. In this, I believe Brinkley is showing a sense of pride and deep interest in her. He continues on in the final

Who is liable under a Shipment or Destination Contract Assignment

Who is liable under a Shipment or Destination Contract - Assignment Example As it is with most contracts involving the transportation of goods, contracts are presumed to be shipment contracts unless stated (McNett, 2005). In the scenario provided; therefore, the contract involved is a shipment contract. Shipment contract is a type of business contract whereby the tender of performance is reached at the time when goods are surrendered to the carrier, which is then responsible for delivery of the goods to the owner. However, the buyer remains responsible for the goods as the owner immediately the seller surrenders the goods to the carrier. Under the  destination contacts, the seller of the goods tenders the  goods  to the carrier, who is then  responsible for the delivery the goods to the buyer.  However, the buyer is neither responsible for any damage or loss of goods nor the owner of the goods until the carrier directly delivers the goods to the buyer (Beatty, Bredeson and Samuelson, 2013). In  the situation  therefore, it is  identified  that  the  person responsible for the loss of the computer in the scenario  is me the buyer  and not Dell Computers, Inc., as the charge that had been taken from my credit card only included the purchase of the computer and not shipment costs as the contract could have stated that so. In order to answer to the question accurately, one requires more information pertaining to the terms in the contract between Dell Computers, Inc. and I. Since such information is not available, the conclusion remains that Dell Computers, Inc. was only responsible for the loss of the computer until it rendered them to the carrier for the delivery to me. I would, therefore, remain fully responsible for the goods from the time Dell Computers, Inc. delivered the computer to the carrier. Additionally, information pertaining to the agreement between the types of contract involved is also essential in determining the person